The media plays a central role in contemporary society and culture. It shapes our perceptions of the world through representations, viewpoints, and messages it offers. How they do that? Why do they do that? and what is the effect that this has on individuals, communities, and cultures?
These are the issues at the heart of Media Studies. Media studies is the study of nine media forms: Television, film, radio, newspaper, magazine, advertising, online media, video games and music video, focused on the use of language, representation, industry and audience.
What is the exam board and specification?
The exam board is AQA.
What will you study?
You will engage in the in-depth study of at least one audio-visual, one print and one online social participatory media form, these close study topics are set yearly by the exam board. The focus of study is the theoretical framework and contexts of media. Media studies requires students to analyse and compare media products in relation to social, cultural, historical, and political contexts. Knowledge and understanding will be developed through the practical analysis and creation of media products as well as through media forms, codes, and conventions.
Through this course, students gain an understanding of the subject, enabling them to question and explore aspects of the media they are familiar with in a critical way. As well as essays, research, and reports, Media Studies also involves practical work, where students learn the techniques involved to produce their own media text.
How will you be assessed?
Media one: Section A will focus on Media Language and Media Representations in any of the following forms: magazines, advertising, newspapers, or online media. Section B will focus on Media Industries and Media Audiences in any of the following forms: radio, music video, newspaper, online media, or film industries. This section is assessed through a written exam and is worth 35% of the overall grade.
Media two: Section A will be based on a screening from an extract of one of the television Close Study Products and can test any area of the theoretical framework. Section B will be based on either newspapers or online, social, participatory media and video games, any area of the framework can be tested. This section is assessed through a written exam and is worth 35% of the overall grade.
Externally set assignment: Students choose from one of five briefs set by the exam board, the work focuses on the application of knowledge and understanding of the theoretical framework and the ability to create media products. Work is assessed by teachers and externally moderated by the exam board; this unit is work 30% of the overall grade
What qualities do I need to be successful in the subject?
This course is for students who have a keen interest in media products and processes. It would suit students with an interest in the deconstruction of popular media texts as well as those with a creative and artistic flair. In fact, anyone who wants to study the way in which the media influences our daily lives should study this course.
What future opportunities can I have with this subject?
Many creative careers require or need an understanding of Media in all of its forms, such as advertising and marketing, PR, journalism, film and television production and animation.
Who should I contact for further information?
You can contact Miss Robinson (email@example.com) or Mrs Aikman (firstname.lastname@example.org). BBC bitesize is also very informative and has a range of information that you may find helps you explore the subject further: https://www.bbc.co.uk/bitesize/subjects/ztnygk7